CONSTRU

E-COMMERCE

The construction industry has a big problem when it comes to e-commerce . On the one hand , B2B buyers are eager to go online to place orders for both parts and construction equipment , and vendors of all kinds are anxious to build out digital sales functions . In fact , nine out of ten construction companies see digital tech transforming the way they do business , and 84 percent expect to move 100 percent of their sales online in the near future . But while there ’ s plenty of enthusiasm for e-commerce , many vendors are lagging when it comes to execution . Just one in 20 construction company customers say their online buying experience has been problem-free , and almost half say that their supplier relationships have been a significant challenge . This highlights one of the trickiest problems that construction companies face when it comes to selling online : customers are approaching the digital procurement process with sky-high expectations based on their experience of buying online using consumer e-commerce platforms .