Construction Today - Vol 21 Issue 3 | Page 13

_________________________________________________________________________________________________ Main interview
development . He currently serves as the founder and manager of the local chapter of the International Waterkeeper Alliance , a global non-profit dedicated to preserving fishable , swimmable , and drinkable waterways . His dedication to this cause has garnered him the position of Chairman of the Board in Collier County , Florida .
“ My association with the Waterkeeper Alliance has given me a front-row seat to the delicate balancing act that plays out between environmental stewardship and the need for additional housing ,” says Harrison . “ Beyond just profitability , a critical indicator of MDLR Brands ’ success will be our lasting impact to drive change and inspire others in the industry to reshape the ineffective housing market .”
accessible to all . “ When you consider long term costs ,” Harrison elaborates , “ our homes are much more energy efficient and require much less maintenance than traditional construction methods , meaning they are cheaper to run over time . We even work with insurance brokers to secure lower insurance rates .” The company ’ s sustainable offering extends to its internal operations . “ Construction waste makes up 40 percent of landfill right now in the US . On-site construction generates considerable waste , whereas our manufacturing process is less wasteful due to the recyclability of the materials used .”
Harrison has always been deeply committed to environmental conservation and its intersection with community
Transforming the landscape
Alongside homes , MDLR Brands is seeing growth in the agricultural space . “ For small farmers , the cost of feed has gone up tremendously ,” shares Harrison . “ There have also been shortages and some feed mills have run out of stock and even lost livestock as a result . As such , having an on-site secure source of feed is hugely important . We are also active in the modular agriculture space with our brand , KrispyBrands . This farming method represents a cutting-edge approach to agriculture , revolutionizing traditional farming practices by incorporating smart and adaptable techniques . At its core , modular farming involves the use of self-contained and scalable units , known as smart modular systems , to cultivate crops efficiently and sustainably .”
From housing to agriculture , under Harrison ’ s visionary leadership , MDLR Brands blends affordability with sustainability and style . Its durable , eco-friendly construction practices are transforming the landscape , both locally and further afield , now and for future generations . ■
www . mdlrbrands . com
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