Construction Today - Vol 21 Issue 3 | Page 62

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The Crossing at Palm Aire Apartments job – I always invest in them . We can teach people business , but it doesn ’ t matter how talented someone is , you can ’ t teach them to care . We are very particular about who we hire , as we want everyone within Verdex to be a good fit for our culture .
And finally , it ’ s about staying grounded and keeping it simple . Build a strong , reliable brand , and do a good quality job . We trademarked ‘ Building Something Better ’ as our slogan to not only reflect how we want to build , but more importantly , how we want to grow our company .
“ Going into the future , I want to see Verdex stay true to its current philosophy . We ’ re not looking to grow for growth ’ s sake . As long as we can deliver a good product for our clients , with the right people by our side , I ’ ll be happy . That said , growth is still on the horizon . We will eventually establish another office in Central Florida and continue to broaden the sectors we are working in .
“ The biggest thing will always be ensuring that we continue to deliver on our promises , whether that ’ s finishing a project on time , or delivering a specific end-product . The bigger you get , the harder it is to find the right people and maintain company values , so we will continue down the path of thoughtful growth . Our internal mantra is this : we don ’ t want to be the biggest , we want to be the best ,” he concludes . ■
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