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prevention . Karen emphasizes that it ’ s these technological innovations that keep American Crane ahead of the curve .
“ As manufacturers , the necessity to embrace and harness technology is clear ,” she elaborates . “ However , I believe that the truly outstanding organizations will be those who value both technology and humanity equally . We find ourselves in a rapidly changing world , an epoch where you either lead the changes or get surpassed by them .”
Indeed , another key factor in American Crane ’ s success is the robust relationships it holds close to its core . “ At American Crane , we are passionate about delighting our customers ,” Karen continues . “ We build lasting relationships . Our encounters are not just transactional , they are lifelong . In the realm of overhead crane manufacturing , establishing positive and longstanding working relationships within our supply network is paramount .”
We talk a lot about culture and the concept that ‘ grit matters ’
Customer relations aside , Karen is always eager to invest in her team . “ Our people are the most important part of our business ,” Karen expresses . “ Culture is our powerful asset - it enables us to persist , quickly adapt to digital transformations impacting industry , and withstand challenges like a worldwide pandemic . We talk a lot about culture and the concept that ‘ grit matters ’.”
“ One of the ways we foster this is by creating a culture of problem-solving , where everyone is encouraged to identify and address the challenges we face , both internally and externally .
“ Kirton ’ s Adaption-Innovation Theory ( KAI ) has been a crucial framework in
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