Construction Today Vol 22 Issue 1 | Page 64

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contracts based on a low bidding system . However , we ’ ve recently branched out into cooperative contracts . These contracts work differently ; we bid on a set of items , and the contract typically holds for one year - they ’ re commonly used by townships and municipalities but really anything related to public works contracts .
“ When it comes to winning this kind of work , it helps to have a presence in the wider community . To help bring our brand into the public consciousness , we ’ ve been advertising quite a bit . We ’ ve developed marketing strategies , starting with a reboot of both our websites . We ’ ve also established a presence on LinkedIn , Facebook , and Instagram . Our marketing budget has been increased to help with these efforts . The additional investment allows us to attend trade shows , where we can network with industry professionals and potential clients . We ’ ve even printed new business cards , with QR codes that direct people to our content .
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