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recent investments on augmenting and simplifying its digital processes, with an emphasis on improving its e-commerce and e-procurement operations, as well as its digital marketing strategy.
“ Kele is in the midst of a digital transformation centered on enhancing the customer experience through friendly and efficient online solutions. Our website enhancements – including advanced onsite search functionality and a streamlined ordering process – make it easier for customers to find and purchase products seamlessly. Additionally, our strategic digital marketing investments help bring new customers to our brand, while driving lead generation and customer engagement,” Jonathan reveals.“ We also know that e-procurement solutions are only becoming more popular with time, so we have decided to embrace this change. We have made it a key priority to support large customers in integrating their purchasing processes within their existing systems. This initiative simplifies supply chain management and allows our customers to get what they need delivered to their front door faster than ever.
“ These recent investments in the business have enhanced order fulfillment speed and accuracy, ensuring a more efficient and
reliable supply chain. Additionally, we are actively exploring sustainable product lines and increasing our support for data center infrastructure to align with the growing demand for energy-efficient solutions.”
One-stop shop
Sustainability is a key element of Kele’ s approach, and the company is constantly researching the best sustainable practices for its customers. The demand for sustainable solutions is rising, so Kele works alongside its clients to minimize carbon footprint and resource consumption.
“ Kele supports greener projects by encouraging the use of energy-efficient sensors, low-power actuators, and environmentally friendly control systems,” Jonathan continues.“ Additionally, we work closely with manufacturers to source products that meet green building certifications and sustainability standards. Commercial buildings are responsible for 47 percent of global energy consumption, so our commercial automation customers are increasingly focused on building green buildings and leverage Kele for the components and knowledge needed to do so. We also help our data center customers who are changing their design type to save millions of gallons of water. Kele acts as a one-
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