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What misconceptions do younger workers have about construction careers, and how can contractors shift that perception? A common misconception is that construction offers limited career advancement. In reality, the industry provides diverse opportunities in project management, technology, and sustainability with ample chances for career growth. Contractors need to communicate that the demands of the construction industry, like problem-solving, collaboration, and community shaping, resonate strongly with younger generations.
“ Earn-while-you-learn” models are gaining traction. What makes these apprenticeship programs so effective, and how can smaller contractors implement them successfully? Apprenticeships work because they remove barriers. They enable hands-on experience while earning a paycheck, which appeals to younger people who want to avoid student debt. Smaller contractors can partner with trade associations or local workforce programs that provide the infrastructure necessary to make these models accessible and effective.
What role do schools, trade programs, and workforce development groups play in shaping the next generation of construction professionals? The next generation of workers needs to be connected with the industry at the right time. Schools can expose younger audiences to construction careers earlier, and trade programs provide practical skills. Workforce development organizations can tailor trade programs to focus on industry needs and connect contractors directly to talent.
You’ ve talked about rethinking job descriptions. What should contractors be emphasizing in job postings to resonate with Gen Z and millennial candidates? Job postings should do more than list technical skills that can be acquired. To truly connect with younger generations, they should also emphasize the impact of construction projects, whether it’ s
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