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Bejac
Every step was strategic.“ We never expanded for expansion’ s sake,” Ron notes.“ We did it to meet our customers where they needed us— with brands and support they could count on.”
Ron’ s mindset was simple: be adaptable and never stop solving for the customer.
“ When we first started working with manufacturers, it was to acquire machines that we could rent,” he explains.“ Over time, as we became better known in the industry, I realized there was an opportunity for us to begin selling machines as an equipment distributor.”
Leading with service
In the 2000s, Bejac officially entered the equipment distribution business, selling new machines in addition to its rental inventory. The move reduced dependence on the residential construction market, which was
starting to slow. Instead, the company targeted infrastructure clients and explored emerging opportunities in niche markets.
“ It was a big initiative and a bit of a risk for the business, which was well-established as a rental provider by that point,” Ron says.“ But I didn’ t want the company to be overly reliant on one sector. We had to think long-term.” While others pulled back during the Great Recession, Ron doubled down. Bejac began acquiring businesses and expanding into emerging sectors, including demolition, forestry, waste handling, and recycling, which were all markets demanding specialized machinery and dependable technical support.
That forward thinking paid off. Bejac soon became a trusted distributor and service partner for multi-billion-dollar manufacturers. Its footprint steadily expanded across California, Nevada, Arizona, and Washington, supported by a central parts and equipment
one SOlution
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