Construction Today Vol 22 Issue 6 | Page 27

_______________________________________________________________________________________________________ Gray Work
Invisible work, visible costs
Gray work is the hidden tax on every jobsite. It slows projects, erodes margins, and wears down teams. It’ s profit left on the table and talent walking out the door.
The truth is this: the future doesn’ t belong to the firm with the most tools. It belongs to the ones ruthless about eliminating invisible work and turning that time into a sharper competitive advantage. Gray work isn’ t just inefficiency. For growing firms, it’ s the difference between falling behind and pulling ahead. ■
Marcus Torres www. quickbase. com
Marcus Torres is Chief Product Officer at Quickbase, bringing more than 20 years of product experience in SaaS. Quickbase is the leading application platform for dynamic work, making the complex simple by helping companies see, connect, and control their projects, from day one to done.
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