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hub in Visalia. As the company’ s reach grew, so did its technical specialization, with a focus on niche industries outside earthmoving that used diesel engines and hydraulic pumps, allowing Bejac to serve industries few others could support at the highest level.
Most recently, Bejac opened a premier facility in Salt Lake City, Utah, after identifying a market opportunity when a major equipment dealer exited the region. Bejac moved in with its proven model: lead with service, build the right team, and listen to the market.
“ Whenever we enter a new territory, we don’ t start renting or selling until we have the right people in place,” Ron explains.“ That’ s what defines the Bejac approach. In Utah, we hired qualified technicians and a regional manager first. Then we looked at where demand was highest and found that scrap and demolition services were in high demand, so that’ s where we focused.”
Customer commitment
Ron strategically expanded manufacturer offerings for Utah to include some of Bejac’ s core partnerships like Liebherr, Tigercat, TimberPro, Shuttlewagon, Eggersmann, and recently expanded its offerings with the addition of Kobelco Excavators.
Ron sees the Utah expansion as a blueprint for future growth, not just because of the market opportunity but because of how well Bejac’ s values aligned with the region’ s business climate.“ Utah is a very business-friendly state, and from day one we were able to form strong
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