_______________________________________________________________________________ Stronghouse Solutions LLC
generational trade names alongside brands that are less than ten years old. We’ re mindful that we have great foundational brands and we strive to maintain a connection to those legacy contributions. Our communities are very important to us. For instance, there was a recent toy drive in Dallas – a city where people like their highquality, high-speed cars – and large numbers of people across our industry came together in the Dallas community for the parade. We’ ve been a part of this event for several years and everyone donates a great deal of time and effort. We do a lot locally and we really try to keep our brand heritage local.”
Although Stronghouse remains committed to its roots, the company is looking at expanding its national coverage – while fully maintaining its high level of service and heritage, as Russ explains:“ I think the biggest challenge for any company is trying to be everything to everybody, and Stronghouse realizes there are places today where we just can’ t advocate or be a part of a customer journey. We work in over 20 states in a year, so we want to be able to do that well while continuing to expand. We’ re focused on building regional density, as we’ d rather be embedded in an area where we can bring expertise, consistency and credibility, rather than trying to be a mile wide and an inch deep. Our goal today is to become a national platform, which is partly why we need to go under one banner and reduce complexity as we expand, whether that’ s through acquiring another three or four brands this year, or establishing a new branch through greenfielding operations.”
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