Construction Today - Vol 21 Issue 2 | Page 36

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construction industry . No more running engines all day long . Instead , the crane arrives onto the jobsite , you plug it in , it operates perfectly , all while the diesel engine is turned off . It all centers around improved efficiency , convenience and practicality .
“ We ’ re not the largest manufacturer in the world , so we need to bring practical innovations to market without breaking the bank . We ’ ve focused on creating products that will improve efficiency without customers needing to replace any of their current systems . That way , we can deliver results economically . Additionally , we ’ ve got some more investments coming up in the future . We ’ re laying the groundwork to expand our production capacity in Italy and Romania , and further down the line we ’ ll be growing our footprint in Texas also . All those investments will drive further capacity for the business .”
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It is clear that Manitex International is at the beginning of a very exciting new chapter . Michael discusses what the future holds from here : “ From a market standpoint , we ’ ve found that the end consumer for Manitex products tends to favor North America . Approximately 50 percent of our business happens in that region , with the other half coming from Western Europe , South America and the Middle East . In the coming years , we will invest in North American sales . There is a keen interest in our products , and we have room for growth in the United States and Canada .
“ We make construction equipment , so the name of the game is productivity . It used to be that we had to offer products that are bigger
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