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“ Originally established in 2002 in Orlando , Florida , the company expanded to reach a total of five locations by 2009 , all in Florida ,” unveils President and Founder , Zach Peyton . “ In 2016 , we had the idea to start franchising and sold our first franchise the following year . After opening a few more locations in 2018 and 2019 , we experienced significant expansion in terms of locations from 2020 onwards . At the end of 2021 , we were acquired by Empower Brands , which now owns our concept and nine other franchise brands . Today , we have roughly 115 locations across many states in the country , albeit not all 50 of them ,” he continues .
In less than a decade , Superior ’ s franchise model has already proven incredibly successful . Zach reveals the factors behind the decision to adopt this model . “ It is important to note that the franchise expansion idea came from my partner , Chris , who co-founded the business with me . Chris really wanted to see the brand expand nationally and was the architect behind
our growth in Florida during the 2000s . At the time , the location I was running in Jacksonville , Florida , was thriving , low-stress , and required minimal involvement . When Chris saw how smoothly my branch was running , he realized what was missing to make his franchise concept a reality : structure , processes , and technology . Over my first six years in the business , I implemented all of these aspects into my branch , enabling it to thrive .”
But , as Zach notes , ‘ thriving ’ can mean something different from person to person . “ Instead of measuring the success of the franchise solely by how much it has benefited me , which I believe is a little short sighted and not the correct approach , I evaluate it based on how well our franchisees are doing . Those who have been with us the longest are thriving , and some have achieved an impressive scale of business in a short amount of time . I am very pleased with these results , as I use not only the success of our franchisees as my guiding metric but also their
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