Construction Today Vol 22 Issue 2 | Page 27

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Communications

FRONT

Communication breakdowns take construction projects off course. Rich Gallagher advises how to fix them
Subcontractors are often skeptical of builders’ scheduled completion dates due to inconsistent updates and a history of unreliable timelines. Industry inefficiencies frequently result in missed deadlines, cost overruns, and frustrated homebuyers left in limbo. When demand surges, the lack of coordination makes it impossible for the industry to adapt.
The reality is that construction isn’ t linear- it has its peaks and valleys. When stakeholders don’ t communicate well, the industry can’ t meet demand even when the market is looking up. When the picture is bleak, disorganization makes downturns even more painful, leading to job losses, stalled projects, and financial uncertainty across the supply chain.
Why communication is so fragmented
The construction industry operates through a patchwork of builders, subcontractors, suppliers, and local regulators, each with its own systems, priorities, and levels of technological adoption. Many
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