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market changes.“ There’ s been some major acquisitions, with manufacturers purchasing other manufacturers,” he reveals.“ In 2019 Tadano acquired Terex Corporation’ s Demag Mobile Cranes, and in 2024 it also purchased Manitex International. Tadano’ s experience and quality reputation will play into Manitex’ s lineup of equipment, and we are looking forward to Tadano’ s innovations to be rolled out in the Tadano Boom truck line.”
Extensive product portfolio
Tadano had already purchased Mantis Cranes in 2008, and Luke notes the popularity of Mantis products among his clientele. Overall, Tadano’ s acquisition strategy has resulted in Empire’ s product range expanding. Tadano is refining its operations across the brands it’ s purchased, to ensure the products are the best combination of technologies to address clients’ needs.
“ This has been a great opportunity for us to become a fully-fledged authorized Tadano dealer, almost like a one-stop shop. It’ s important to us that we purchase their latest units to have as stock to sell or for our rental fleet. Showcasing the latest tech is a key selling point to demonstrate to our customers why Tadano is a top brand in the industry,” adds Luke.
“ It also works well alongside our other brand offerings,” he continues.“ We have great products from Kobelco, and we began selling a mini crane line from Jekko USA at the beginning of 2023. This rounded out our fleet offering nicely. Jekko cranes and mini pickers are incredibly maneuverable and come with an extensive offering of attachments that our customers appreciate. We were also named Jekko Dealer of the Year for 2023, which we accepted at the 2023 Arbor Expo.”
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