__________________________________________________________________________________________________ Empire
Crane
Furthermore, Empire is very proud of its relationship with Magni, for which it was the first dealer of the rotating telehandler and heavy-lift forklift in the US in 2016, and in 2024 it was honored to become a member of Magni’ s 100-unit club.
Given this success Luke initially questioned the logic behind their first Magni purchase, mistaking the main boom for feet instead of meters. However, his brother Paul Lonergan, President of Empire, was able to explain all the benefits of the product, and that message was shared to customers, who continue to be converted to all the associated advantages the Magni range offers.
“ We have always enjoyed consistent communication with the founders and engineers at Magni,” says Luke. In fact, such is the relationship that product feedback has been utilized when manufacturing new machines.“ It doesn’ t help a manufacturer to tell them everything is great,” Luke points out.“ We want them to release products that get better, and their products now meet a whole range of sizes and application requirements.
“ We have gained significant traction with the Westtech Woodcracker attachment on the RTH Magni models, specifically the 6.31 and 6.35 range,” he adds.“ Tree companies love this combination as it cuts the job time in half and is much safer than climbing. We’ ve sold more than 25 of these combinations to date with more on the horizon.
“ Unless you install a winch option, you don’ t need a crane license in the United States to operate a Magni,” Luke continues.“ Suddenly site managers can achieve the same results without needing a rough terrain crane or truck crane, and we have rented dozens of Magnis to significant projects over four and five stories. This can really offer
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