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benefits when it comes to the qualifications required of site staff.”
Luke also notes Empire’ s work with the Broderson brand, highlighting that the IC- 200-3J model is its number one rental unit for that manufacturer and that it has several Broderson products in the rental fleet.“ The Broderson business is really getting stronger for us year after year. We’ ve got good personal relationships with the owner of Broderson, and the products are a very reliable part of the business.”
Robust relationships
Alongside rentals, a substantial part of the Empire business revolves around sales and Luke notes that its expertise in recommending the best product for the job often results in rental purchases.“ We get the equipment on site and once it’ s in the hands of the customer, we hope we don’ t see it again! We thrive on selling cranes,” he says.“ We are always making deals with other dealerships, as well as helping our customers sell machines out of their inventories. Good working relationships with other companies are integral in our industry. We always aim to do right by whomever we’ re working with, and that in turn will allow us to work with them again in the future. A dealership might have something to trade or something that they want off their books, and we’ ll have the right market for that. So, working together is a win-win. We are happy to share our inventory and let the world know what we have for sale. That’ s why we’ ve sold cranes to dozens of countries around the world.”
Another vital contributor to Empire’ s success is the service side, and a new 6000-square-foot shop is set to enhance these operations.“ The new shop gives us more room to store some of our battery-
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