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ForeverLawn
“ Next is‘ Friends’ – we want to view everyone we work with as friends. If you view someone as a friend, you will treat them differently than if they are just a person. It moves us from transactional to transformational. The fourth‘ F’ –‘ Freedom’ – values the freedom that has been provided for us in the US and has enabled us to do what we do. We love our country; it represents the entrepreneurial spirit that led us to start ForeverLawn. Then we have‘ Fun’ – we spend too much time working not to enjoy it. Finally, there’ s‘ Grit’ – we know that doesn’ t begin with an‘ F’, but it’ s that unmistakable quality where you sometimes have to grind your way through. It’ s the thing that drives you when others would give up.”
Keeping these qualities close to its heart, it’ s clear that ForeverLawn is well-equipped for a future filled with further innovation and success. Through its unique dealer model, the company will continue to champion its entrepreneurial spirit throughout every facet of its network, extending both functionality and aestheticism to lawns across the world.
“ We want to continue to grow but grow in the right way. We never want to deviate from who we are. Chasing growth can sometimes move you from that path. Having said that, we do want to win and be the best version of ourselves we can be. We want to be good stewards of what God has blessed us with, so we have a duty and obligation to continue to move forward,” Brian affirms, optimistic for the years ahead.
“ Over the next five years, we want to develop more of an international presence and grow our dealer network by 50 percent. We want to double our volume to further cement our position as the leader in industry for offering high-performance synthetic grass,” he says, concluding our conversation.“ To us, it is simple. It is called‘ grass without limits’. We say that we want to be people of impact, and create people of impact. We do that through our business, but now we look to use other platforms God has given us.” ■
www. foreverlawn. com
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