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equestrian areas to keep facilities cleaner and safer. Fusion is a line developed to address areas where reflective light off windows can cause hyper heating and damage to heat susceptible products( such as plastic). There are a few more big breakthroughs that we’ re excited to be releasing in the very near future.”
Proactive problem solving
When it comes to product innovation and development, ForeverLawn’ s approach is driven by curiosity and continuous improvement, pushing the boundaries of possibility to provide the very best solutions for its customers.
“ We are always listening to the market and identifying what challenges people are trying to solve. The problems and challenges aren’ t always loud and screaming at you. Sometimes you have to listen intently to hear what is really there. Then, ForeverLawn chooses a partner to work with to chase and develop a solution to that problem. This can happen as quickly as within one year but sometimes takes a few years; we currently have a product idea we have been working on for over 15 years but believe we are close to bringing this to market,” Dale explains.“ The world has changed so much in the past decade. Today, online is the most common form of promotion, however, industry trade shows are still one of the best ways to get customers to see and experience the products,” Brian adds.“ It isn’ t just about presenting the solutions and products, but about educating customers on how certain products are built for certain applications, what they can expect over the life of the product, and the long term value of using a high-performance product with the best installation possible.”
Transactional to transformational
Equally as fundamental to the company as quality and innovation is its commitment to integrity. This value shines throughout ForeverLawn’ s positive, high-performance culture and influences all its core principles and processes.
“ Culture is king at ForeverLawn. From the beginning, we wanted ForeverLawn to be a reflection of us and our values. We want to be transparent, authentic; we want to be who we say we are,” Dale says.“ What we came up with wasn’ t a mission statement, it was three words: Integrity, Quality, Innovation.
“ Aside from those, we have the‘ ForeverLawn Fs’. The first is‘ Faith’. Brian and I are Christian men, and our faith is the number one factor in defining how we operate at ForeverLawn. Team members and dealers don’ t have to share that faith, but they need to know that that is what drives us, our decisions and our culture. That is the backbone of who we are. Secondly,‘ Family’ is of the utmost importance, and we don’ t want to lose sight of that while chasing business.
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