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ForeverLawn
Surpassing its 20th anniversary in 2024, Construction Today sits down with Brian and Dale Karmie to learn more about ForeverLawn’ s unique dealer model and uncover the secrets behind its success. Dale begins our conversation by elaborating further on ForeverLawn’ s dealer network.
“ The ForeverLawn dealer model is unique within the industry. ForeverLawn dealers are independent businesses that
are licensed to use and represent the ForeverLawn brand in their market territory,” he explains.“ ForeverLawn corporate focuses on three things: building quality products, promoting the ForeverLawn brands, and developing happy and successful dealers. Having this type of ownership in a local market while still being connected to a large national brand is a big benefit to the end customer. ForeverLawn dealers are the most highly trained and educated group of people in the turf industry. Their ownership and commitment to quality make ForeverLawn stand apart from all others.
“ We have built our business on innovation and have brought many firsts to the industry,” Brian continues.“ K9Grass is still the most unique product available and is only available from ForeverLawn with its flow-through backing, unique construction and anti-microbial properties. Mow Lines is a new product that ForeverLawn released this year in combination with Artura( from Shaw). This takes design and realism to a new level in the artificial world with a mow line pattern built into the product. EquineGrass is also a new product designed specifically for
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